Brazilians are probably one of the most sociable and loving people in the entire world. A warm welcome awaits all visitors who venture the country for vacations, cultural experiences and life opportunities.


And this love isn’t given only to tourists and foreigners who contribute to the ever growing economy, but it is also shared among the families and friends who live there. All relationships are poured with love, hugs, and kisses.


Because of such intense profile, the country can be considered one of the most sociable people of the entire world. Therefore, it is probably the best place to implement a program such as collaborative storytelling. By having it running among people whose profile and DNA revolve around gathering experiences, embracing differences and collaborating to each other on a daily basis, all results and feedback provided will be effective to sharpen the edges of the program and it is the obvious choice for a first financial and intellectual investment.


It is known that over 30 million Brazilians have access to studying across the country, and are distributed among Superior Education, Secondary and Primary Schools. Furthermore, the country does not have a high rank in the PISA (Programme for International Student Assessment*) – reaching 59th position in Reading Comprehension, 63rd in Science and 66th in Mathematics. We can conclude therefore that a different approach inside the schools is needed in order to better tese numbers.


Taking all points raised into consideration, a program in which students can share written experiences and tell stories together will not only promote a quality boost in CST’s system (as socialization, interaction and cooperation plays in their favor here), but will also contribute to the improvement of skills such as concentration, comprehension and critical thinking.